It’s no secret that buyers are increasingly likely to make online purchases using a mobile device. Going forward, sellers have to be more careful about which design templates or services they use, because they don’t want to pay hundreds of dollars (or more) for a template that doesn’t comply with the eBay Active Content policy. Sellers caught out by the Active Content ban had to get their designs fixed, often at their own cost, or remove the design completely. The result can be the exact opposite of what a design is supposed to achieve: an amateurish, broken listing that hurts sales. Many sellers who bought a custom design prior to the ban found that key parts of the template, such as navigation menus and advertising banners, stopped working. JavaScript in particular was a common component of custom listing eBay templates and store designs. This meant sellers had to remove any elements that were powered by JavaScript and Flash, or they would simply stop working. In June 2017, eBay banned the use of Active Content in listings, because they felt it slowed mobile browsing and created potential security vulnerabilities. Some of the other changes that had the biggest effect on the way sellers use store and listing designs include: Active Content policy This marked the end of eBay store designs, but there was no change to listings. In the Spring 2018 Seller Release, eBay announced that custom eBay Store designs would be phased out starting from May 2018. This includes a growing preference for shopping on mobile devices, and the majority of sales being fixed price manufactured products rather than auctioned collectibles. It has been a period of change for eBay over the last few years, as they have tried to align their marketplace with the changing demands of buyers. The result is that most design options currently focus on listings more than store designs. Although it is still possible to set up an eBay storefront and customize its appearance within the parameters set by eBay, there are more restrictions now than there once were. The biggest design change from just a few years ago is that it is no longer possible to create a custom eBay Store design. Some of these design companies include dZine-Hub, Frooition eBay Design and Just Template IT. Rather than using eBay design templates, they work with you hand-in-hand to create a fully unique and branded experience for your buyers. Many eBay sellers turn to custom eBay listing designers. They include various levels of customization. Some of these companies include 3Dsellers, CrazyLister and Froo! Template Themes. An eBay listing design personalized individual listings.įor now, when it comes to listings, there are various companies that offer eBay design templates and tools to help improve the attractiveness of your listings. An eBay Store design created a customized branded store front. Up until a few years ago, there were generally two ways to personalize the experience for your buyers. Is it still possible to have the best of both worlds: a strongly branded design that works perfectly on desktop and mobile browsers, complies with all of eBay’s policies, and – most importantly of all – increases your overall eBay sales.ĮBay storefronts have changed dramatically since the site’s launch 25 years ago, much like the internet has changed as well. In this post I’ll look at the pros and cons of custom eBay listing templates considering the current restrictions. But there are still options for custom-designed eBay templates that can help increase sales and encourage return customers. Also, many more buyers are shopping on mobile phones and tablets, where the description is hidden by default.Īs a result of these changes, there are increasingly more restrictions on customized eBay store designs. eBay banned Active Content and introduced features that hide the listing description in some circumstances. Return to the present day though, and a lot has changed. Back then, the marketplace was brimming with vibrantly designed and customized eBay stores and listing templates, because there was little question over the positive impact that a custom eBay store design had on sales. If you were to jump in a time machine, set the dial back five years and search eBay, it would look quite different.
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